How to Schedule Posts in Meta Business Suite for Facebook and Instagram

To schedule posts in Meta Business Suite, open Planner, click Create post, choose your Facebook Page and Instagram account, add your photo or video and caption, then pick Schedule and set a date and time. Meta Business Suite is free, and it lets you plan a full week of Facebook and Instagram posts in one sitting.

This guide shows you how to schedule posts in Meta Business Suite step by step, how to schedule a reel, how to use Active times, and why scheduling helps your business post consistently.

What is Meta Business Suite?

Meta Business Suite is Meta’s free tool for managing a Facebook Page and a connected Instagram account in one place. From one dashboard, you can create posts, schedule them, reply to messages and check results.

To post to Instagram from Business Suite, your Instagram account must be a professional account connected to your Facebook Page. Once they are connected, you can schedule the same post to both platforms at the same time.

Why you should schedule posts in Meta Business Suite

Scheduling is more than a time saver. It changes how well your business shows up online. Here are four reasons it matters.

1. You post consistently

People follow businesses that show up regularly. However, busy weeks make it easy to forget to post. When you schedule posts in Meta Business Suite, your content goes out on time even when you are serving customers.

2. You stay active on busy days, weekends and public holidays

Some of the best days to reach customers are the days you are least likely to be at your desk. For example, you can schedule a public holiday greeting or a weekend offer days in advance, and then enjoy the holiday.

3. You post when your audience is online

Meta Business Suite shows Active times, which suggests when your audience is most active on each platform. So instead of guessing, you can schedule each post for a time when more of your followers are likely to see it.

4. You check your work before it goes live

Writing posts in advance gives you time to check prices, spelling and links. As a result, you publish fewer mistakes and spend less time deleting and reposting.

How to schedule posts in Meta Business Suite: step by step

The steps below follow the Meta Business Suite screens as we checked them on 8 November 2026. Meta updates its tools often, so a button may move slightly, but the flow stays the same.

You can also watch our video tutorial and follow along:

Step 1: Open Planner in Meta Business Suite

Go to business.facebook.com and open Meta Business Suite. In the menu on the left, click Planner. Planner shows your published and scheduled posts on a calendar, and you can switch between a Week view and a Month view.

Step 2: Click Create post

Next, click the blue Create post button at the top right of Planner. A new window opens where you build the post.

Step 3: Choose where to post

At the top, under Post to, select your Facebook Page, your Instagram account or both. If you select both, Meta Business Suite publishes the same post to each.

Step 4: Add your photo or video

Then use the media section to upload your photo or video. Use clear, bright images, because most people will see your post on a small phone screen.

Step 5: Write your caption

Write your caption in the text box. Start with the most important point, because both platforms cut long captions short in the feed.

If you want a different caption on each platform, turn on the option to customise the post for Facebook and Instagram. For instance, you might add a clickable link on Facebook and ask Instagram followers to check the link in your bio.

Step 6: Set the date and time

In the scheduling options, choose to schedule the post instead of publishing it now. Then pick the date and time for each platform. The time zone shows next to the time, so check it before you continue.

To use Active times, click Active times. Meta Business Suite shows suggested time slots for Facebook and for Instagram. Click a slot to fill in the date and time, then click Save.

Step 7: Click Schedule

Finally, click Schedule. Meta Business Suite confirms that the post is scheduled. Your post now appears on the Planner calendar on the date you chose.

How to schedule a reel in Meta Business Suite

Reels follow a slightly different path, because the composer has three stages: Create, Edit and Share.

1. In Meta Business Suite, choose Create reel.
2. Under Post to, choose your Facebook Page and Instagram account.
3. Click Add Video and upload a vertical video.
4. Under Reel details, write your caption and add any hashtags.
5. Click Next to open the Edit stage. Here you can trim the video or adjust the audio.
6. Click Next again to open the Share stage.
7. Under Scheduling options, choose Schedule, then set the date and time or pick an Active times slot.
8. Click Schedule. Meta confirms that the reel will publish after it finishes processing.

For example, when we scheduled a 44 second tutorial reel for DeeGeet, Active times suggested 7:00 AM for Facebook and 9:00 AM for Instagram on the same morning. That shows why you should check each platform separately.

How to plan a week of posts in one sitting

Scheduling works best when you batch your work. Instead of creating one post each day, set aside one hour each week and plan everything at once.

1. Pick your themes. Choose three to five content themes, such as tips, products, customer stories and behind the scenes.
2. Write all captions first. Then you can check them together for tone, spelling and prices.
3. Prepare your media. Resize images and videos for each platform before you open Business Suite.
4. Check Active times. Note the suggested times for the coming week.
5. Schedule everything. Work through your list until the week is full.
6. Review Planner. Look at the calendar to make sure you have no gaps or double posts.

If you need a plan for what to post, our guide to social media marketing strategy includes a free content calendar template.

How to edit or delete a scheduled post in Meta Business Suite

Plans change. A price may go up, or an event may move. To change a scheduled post, open Planner, find the post on the calendar and click it to see its options. Until it goes live, you can edit it, move it to a new time or delete it.

So it is worth checking Planner at the start of each week. That way, you catch outdated posts before they go live.

Tips to get more from scheduled posts in Meta Business Suite

Scheduling handles timing, but you still need to show up as a person. Keep these tips in mind:

• Reply to comments yourself. A scheduled post still needs a real conversation after it goes live.
• Leave room for timely posts. News and trends will not wait for next week’s plan.
• Track your results. Use Insights in Meta Business Suite to see which posts reach the most people.
• Track your links. Add UTM parameters to links so you can see which posts send visitors to your website.
• Study other brands. The Meta Ad Library shows the ads other businesses run on Facebook and Instagram.

Frequently asked questions

Is Meta Business Suite free?

Yes. Meta Business Suite is free for anyone who manages a Facebook Page.

Can I schedule Instagram posts in Meta Business Suite?

Yes, as long as your Instagram account is a professional account connected to your Facebook Page.

Can I post different captions to Facebook and Instagram?

Yes. Turn on the option to customise the post for each platform, then write a separate caption for each one.

What does Active times mean?

Active times suggests when your audience is most active on Facebook and on Instagram. You can click a suggested slot to schedule your post for that time.

Why does my reel say it will publish after processing?

Meta processes every video before it goes live. Your reel publishes at the scheduled time once processing is complete.

Start scheduling today

When you schedule posts in Meta Business Suite, you post consistently, reach people when they are online and catch mistakes before customers see them. Start with one week of posts, review your results, and then build the habit.

If you would rather hand your social media to a team, DeeGeet can plan, create and schedule your content. Contact us to get started, or read more in our guide to what digital marketing is.