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Lesson 1: What UGC is and why brands pay for it

In short

UGC is content that looks like it was made by a real customer, and brands pay creators to make it. Unlike influencers, who are paid for their audience, UGC creators are paid for the content itself, so you don't need a big following to start. Brands are buying trust, attention, a steady supply of fresh videos, and the right to use them.

Lesson 1 of 10 · Get Paid as a UGC Creator

In this lesson

  • What user-generated content (UGC) actually is
  • How UGC differs from influencer marketing, and why that matters for you
  • What a brand is really buying when it pays a UGC creator
Lesson 1: What UGC is and why brands pay for it Enroll to watch this lessonThis video is part of Get Paid as a UGC Creator.

The rest of this lesson is for enrolled students. Enroll in Get Paid as a UGC Creator to watch every video, read the full notes and track your progress.

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All lessons in Get Paid as a UGC Creator

  1. Lesson 1: What UGC is and why brands pay for it
  2. Lesson 2: Find your niche
  3. Lesson 3: Set up with your phone
  4. Lesson 4: The 3-second hook
  5. Lesson 5: The four videos brands order most
  6. Lesson 6: Turn a brand brief into a script
  7. Lesson 7: Film and edit a complete UGC video
  8. Lesson 8: Build your portfolio
  9. Lesson 9: Price your work
  10. Lesson 10: Get booked on DeeGeet

Frequently asked questions

What is user-generated content (UGC)?

Content that looks and feels like it was made by a real customer rather than the brand, such as an honest unboxing or review video filmed on a phone.

What is the difference between a UGC creator and an influencer?

An influencer is paid mainly for their audience and posts to their own followers. A UGC creator is paid for the content itself, which the brand often posts on its own pages or runs as adverts.

Do I need many followers to become a UGC creator?

No. Brands hiring UGC pay for the quality of the video, not your follower count.

Why do brands pay for UGC?

Because people trust real customers more than adverts. Brands also need lots of fresh videos to test, and UGC gives them the right to use that content in their own posts and ads.

What makes a good UGC video?

A vertical phone video of 15 to 60 seconds with a strong first three seconds, one clear message, the product shown in use, natural speech and a simple ending.